Voici le classement 2011 des 100 plus grosses marques globales, réalisé par Interbrand (Voir le classement 2010). Ce qu’on y remarque :
- 3 nouvelles marques (Nissan, John Deere, HTC)
- un énorme bond d’Apple qui saute de la 17ème à la 8ème place, intégrant ainsi le top 10
- l’avance de Coca Cola se réduit (plus que 2 millards vs 6 en 2010
LE CLASSEMENT 2011
| Rang | Rang précédent | Marque | Région/Pays | Secteur | Valeur de la marque (M$) | Évolution de la valeur | |
|---|---|---|---|---|---|---|---|
| 1 | 1 | United States | Beverages | 71,861 | 2% | ||
| 2 | 2 | United States | Business Services | 69,905 | 8% | ||
| 3 | 3 | United States | Computer Software | 59,087 | -3% | ||
| 4 | 4 | United States | Internet Services | 55,317 | 27% | ||
| 5 | 5 | United States | Diversified | 42,808 | 0% | ||
| 6 | 6 | United States | Restaurants | 35,593 | 6% | ||
| 7 | 7 | United States | Electronics | 35,217 | 10% | ||
| 8 | 17 | United States | Electronics | 33,492 | 58% | ||
| 9 | 9 | United States | Media | 29,018 | 1% | ||
| 10 | 10 | United States | Electronics | 28,479 | 6% | ||
| 11 | 11 | Japan | Automotive | 27,764 | 6% | ||
| 12 | 12 | Germany | Automotive | 27,445 | 9% | ||
| 13 | 14 | United States | Business Services | 25,309 | 9% | ||
| 14 | 8 | Finland | Electronics | 25,071 | -15% | ||
| 15 | 15 | Germany | Automotive | 24,554 | 10% | ||
| 16 | 13 | United States | FMCG | 23,997 | 3% | ||
| 17 | 19 | South Korea | Electronics | 23,430 | 20% | ||
| 18 | 16 | France | Luxury | 23,172 | 6% | ||
| 19 | 20 | Japan | Automotive | 19,431 | 5% | ||
| 20 | 22 | United States | Business Services | 17,262 | 16% | ||
| 21 | 21 | Sweden | Apparel | 16,459 | 2% | ||
| 22 | 23 | United States | Beverages | 14,590 | 4% | ||
| 23 | 24 | United States | Financial Services | 14,572 | 5% | ||
| 24 | 26 | Germany | Business Services | 14,542 | 14% | ||
| 25 | 25 | United States | Sporting Goods | 14,528 | 6% | ||
| 26 | 36 |  |
United States | Internet Services | 12,758 | 32% | |
| 27 | 31 | United States | Transportation | 12,536 | 6% | ||
| 28 | 29 | United States | Financial Services | 12,437 | 1% | ||
| 29 | 30 | United States | Alcohol | 12,252 | 0% | ||
| 30 | 27 | Switzerland | Beverages | 12,115 | -5% | ||
| 31 | 28 | Sweden | Home Furnishings | 11,863 | -5% | ||
| 32 | 32 | United Kingdom | Financial Services | 11,792 | 2% | ||
| 33 | 33 | Japan | Electronics | 11,715 | 2% | ||
| 34 | 35 | United States | FMCG | 11,372 | 3% | ||
| 35 | 34 | Japan | Electronics | 9,880 | -13% | ||
| 36 | 43 | United States | Internet Services | 9,805 | 16% | ||
| 37 | 39 | Canada | Media | 9,515 | 6% | ||
| 38 | 37 | United States | Financial Services | 9,091 | -3% | ||
| 39 | 44 | Italy | Luxury | 8,763 | 5% | ||
| 40 | 45 | France | FMCG | 8,699 | 9% | ||
| 41 | 42 | Netherlands | Electronics | 8,658 | 0% | ||
| 42 | 40 | United States | Financial Services | 8,620 | -3% | ||
| 43 | 41 | United States | Electronics | 8,347 | -6% | ||
| 44 | 48 | Spain | Apparel | 8,065 | 8% | ||
| 45 | 47 | United States | Business Services | 8,005 | 7% | ||
| 46 | 49 | Germany | Diversified | 7,900 | 8% | ||
| 47 | 53 | Germany | Automotive | 7,857 | 14% | ||
| 48 | 38 | Japan | Electronics | 7,731 | -14% | ||
| 49 | 46 | United States | FMCG | 7,609 | 1% | ||
| 50 | 50 | United States | Automotive | 7,483 | 4% | ||
| 51 | 51 | United States | FMCG | 7,127 | 3% | ||
| 52 | 58 | France | FMCG | 6,936 | 9% | ||
| 53 | 56 | France | Financial Services | 6,694 | 0% | ||
| 54 | 52 | United States | Financial Services | 6,634 | -4% | ||
| 55 | 57 | Switzerland | FMCG | 6,613 | 1% | ||
| 56 | 54 | Canada | Electronics | 6,424 | -5% | ||
| 57 | 59 | United States | Electronics | 6,414 | 5% | ||
| 58 | 55 | United States | Media | 6,383 | -5% | ||
| 59 | 63 | Germany | Automotive | 6,171 | 13% | ||
| 60 | 62 | Germany | Sporting Goods | 6,154 | 12% | ||
| 61 | 65 | South Korea | Automotive | 6,005 | 19% | ||
| 62 | 60 | United States | Restaurants | 5,902 | 1% | ||
| 63 | 61 | United States | Beverages | 5,604 | -3% | ||
| 64 | 70 | United States | Diversified | 5,598 | 19% | ||
| 65 | 64 | United States | FMCG | 5,376 | 6% | ||
| 66 | 69 | France | Luxury | 5,356 | 12% | ||
| 67 | 67 | Germany | Financial Services | 5,345 | 9% | ||
| 68 | 68 | Spain | Financial Services | 5,088 | 5% | ||
| 69 | 73 | Japan | Electronics | 5,047 | 16% | ||
| 70 | 77 | France | Luxury | 4,781 | 18% | ||
| 71 | 71 | United States | FMCG | 4,672 | 3% | ||
| 72 | 72 | Germany | Automotive | 4,580 | 4% | ||
| 73 | 76 | United States | Luxury | 4,498 | 9% | ||
| 74 | 81 | Netherlands | Energy | 4,483 | 12% | ||
| 75 | 82 | United States | Financial Services | 4,478 | 12% | ||
| 76 | 66 | United States | Internet Services | 4,413 | -11% | ||
| 77 | 79 | France | Alcohol | 4,383 | 9% | ||
| 78 | 78 | United States | Alcohol | 4,319 | 7% | ||
| 79 | 74 | United Kingdom | Financial Services | 4,259 | 1% | ||
| 80 | 88 | United States | Computer Software | 4,170 | 15% | ||
| 81 | 83 | United States | Restaurants | 4,092 | 3% | ||
| 82 | 80 | Switzerland | Financial Services | 4,090 | 2% | ||
| 83 | 75 | United States | FMCG | 4,072 | -2% | ||
| 84 | 84 | United States | Apparel | 4,040 | 2% | ||
| 85 | 90 | United States | Diversified | 3,945 | 10% | ||
| 86 | 85 | Mexico | Alcohol | 3,924 | 2% | ||
| 87 | 87 | Germany | FMCG | 3,883 | 4% | ||
| 88 | 92 | United Kingdom | Alcohol | 3,842 | 8% | ||
| 89 | 89 | United Kingdom | Alcohol | 3,841 | 6% | ||
| 90 | NEW | Japan | Automotive | 3,819 | N/A | ||
| 91 | 93 | Netherlands | Alcohol | 3,809 | 8% | ||
| 92 | 86 | Switzerland | Financial Services | 3,799 | 0% | ||
| 93 | 95 | Italy | Luxury | 3,794 | 10% | ||
| 94 | 94 | Switzerland | Financial Services | 3,769 | 8% | ||
| 95 | 100 | United Kingdom | Luxury | 3,732 | 20% | ||
| 96 | 97 | United States | Restaurants | 3,663 | 10% | ||
| 97 | NEW | United States | Diversified | 3,651 | N/A | ||
| 98 | NEW | Taiwan | Electronics | 3,605 | N/A | ||
| 99 | 91 | Italy | Automotive | 3,591 | 1% | ||
| 100 | 98 | United States | Automotive | 3,512 | 7% |
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